Adidas wanted to create a unique experience for their Brazilian World Cup Football Launch Party by enabling guess to create their own 70’s style Panini football photo stickers.
Smiley Booth created a photo stadium green screen background, appropriate football props and 70’s hair style wigs and a branded overlay reminiscent of the popular Panini stickers. The photo booth user’s name was added to each picture along with the hashtag #allinornothing
The prints were issued on sticker paper and stamped out to the correct size. Copies were stuck on a board to create a ‘players wall’ and the images were shared online using the #allinornothing hashtag.